Branding
Empathy
There's a lot of talk about humanizing brands these days. Ultimately, they all point to empathy. You likely started your company because you saw how you and only you could fix a painful experience for your customer. When customers interact with your brand, they should experience your empathy towards them.
Positioning
Are you the most helpful brand out of all of your competitors? You might think so, but you need to understand that only a portion of your brand identity is left up to you to decide—the rest is in the hands of those experiencing it: your customers. I guide your team across every customer touchpoint to uncover how you are cementing your brand positioning.
Consistency
Do your customers light up when utilizing your products? They should feel the same way if they happen to see you at a tradeshow or read through your email marketing newsletter. I provide guidance on how to ensure your brand experience stays consistently positive across all interaction points.
A strong brand helps you
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Convey your values
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Differentiate from competitors
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Humanize your digital voice
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Identify authentic partnerships